Expressing Beauty
Isobar was asked to create a digital flagship that would elevate the Shiseido brand experience and bring beauty to the next level.
Perfecting a flawless digital makeover, we created the digital flagship experience for Japan’s largest beauty company: leading a three year engagement providing accelerated growth on a global scale.
Global Design, Local Experience
We worked with not just the global team but individual regions to roll-out a templated system and content plan that was easily adapted to local needs and customs.
Cultural Inspiration
Drawing upon Japanese philosophical and design aesthetics, we infused the brand essence of Shiseido into a responsive .com experience with authenticity. The result: a more personal experience where expectations are exceeded, and customers can revel in rich, alluring content.
ROLE/RESPONSIBILITIES - Creative Director Brought in to manage creative after client expressed frustration in initial rounds - turned account around leading to three year engagement. Led two week intensive conceptual phase redefining vision and design system, managed project plan for creative team, directed and guided team through detail design, partnered with global team to define and prioritize design templates and guidance, worked with regional teams to review, amend and implement global templates, guided internal team through development of style and implementation guide, acted as mediator between multiple global client groups as well as global development teams and our internal design team