Rethinking the Financial Experience
Isobar delivered a highly intuitive application for Citco, designed and built to streamline and improve investment analysis, operations and reporting.
Citco Fund Services is a leader in providing financial services worldwide and it was time for their Alternative Investment web platform to push the limits of innovation. We designed and built a highly intuitive application to streamline and improve investment analysis, operations and reporting.
The end result? A simpler and more intuitive way for clients and investors to access and interact with their information.
The release of CitcoOne has positioned Citco Fund Services as an innovator in Fund Administration; providing its clients with a customer centric, self-service tool which is simple, intuitive and unparalleled to the competition.
The client was so excited about the new experience they launched it to an exclusive audience of Citco's leading clients, projecting the design across the walls of the Guggenheim in New York. It has also been featured at the London Science Museum's IMAX theater.
ROLE/RESPONSIBILITIES - Associate Creative Director Engaged with Citco to strategize, design and build this vision from beginning to end. Led work sessions with clients, defined look and feel of product, designed key pages as well as developed data visualization system, partnered with UX teams to develop foundation, flow and interface, directed and guided design team in production of design.